Sirine Abed
I’m a graphic designer currently pursuing a second-year bachelor’s degree in Art Direction at L'École Multimédia in Paris. With over three years of experience in graphic design, I specialize in visual identities, print and digital materials, and website design. This portfolio showcases a selection of projects developed through my studies, freelance work, and personal collaborations—highlighting both my creative vision and thoughtful design approach.
Approach & Philosophy
My design approach blends intuition with strategy. I believe good design should not only look beautiful, but also communicate clearly and serve a purpose. Whether it's a logo, a website, or a social media visual, each element is carefully thought out to reflect the brand’s identity and connect with its audience.
Core Values
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Creativity: Approaching every project with fresh ideas and a unique visual perspective.
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Clarity: Making sure design always serves a purpose and communicates effectively.
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Emotion: Creating visuals that resonate and leave a lasting impression.
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Simplicity: Stripping away the unnecessary to highlight what truly matters.
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Collaboration: Believing the best work comes from shared vision and teamwork.
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Trust: Building honest and lasting relationships through thoughtful design.
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Adaptability: Staying flexible to meet the needs of every client and context.
Skills
Visual Identity & Branding
Logo design, color palettes, typography, and complete brand guidelines.​
Website Design
UIdesign for websites and mobile interfaces
Social Media Content
Visuals for posts, stories, and campaigns tailored to brand identity.
Print Design
Brochures, business cards, packaging, technical sheets, catalogs, etc.
Video Editing
Promotional videos, brand storytelling, product intros, and motion design.
Packaging Design
Labels, buckets, boxes, and custom packaging aligned with brand identity.